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Oct 15, 2025  |  
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Rachel Neuwirth


NextImg:The urgent need for unified American Jewish leadership

Charlie Kirk recently urged Prime Minister Netanyahu to prioritize strategic communications, citing a surge in online anti-Israel and antisemitic rhetoric.  Kirk, an outspoken Christian advocate for Israel, stressed that U.S. Jews must step forward, as in the past Jewish voices have been too divided and timid in defending Israel.

A critical issue today is forcefully rebutting the false charge of genocide against Israel.  Millions have watched viral videos promoting this accusation, and all sampled comments expressed total agreement with the anti-Israel narrative.  The reach and unanimity suggest coordinated campaigns by groups with significant resources.  When some prominent Jewish voices publicly accuse Israel of genocide, it reinforces these harmful narratives.

With Israel under immense strain, the responsibility to win the information war now falls heavily on American Jews.  Pro-Israel organizations are not influencing public opinion enough, and left-leaning Jewish groups are undermining truthful advocacy.  Only a united voice can effectively counter the lies spewed by Hamas and others.

Historical Failures to Unite

U.S. Jewish leadership has repeatedly failed to mount a unified, forceful response to threats against Jews and Israel:

Consequences and Call to Action

Disunity among U.S. Jews has enabled anti-Israel narratives to flourish globally.  The systematic spread of claims that Israel is committing genocide are fostering isolation and increasing attacks on Jews worldwide, including in America.  Radical leaders now hold influence in major U.S. cities and openly advocate anti-Israel and antisemitic campaigns.

Most American Jews remain aligned with the political left, even as leftist policies harm Israel.  Meanwhile, the community is facing rising hostility from segments gaining political power in the U.S.

The immediate priority is for U.S. Jewish leadership to unite and clearly refute the spreading genocide” accusation against Israel with honest, unwavering public advocacy.  Unity and truth are vital.  Without them, setbacks and dangers will only intensify.

Rachel Neuwirth is an internationally recognized political commentator and analyst who is also a former board member of American Jewish Congress, West Coast Region.  She specializes in Middle Eastern affairs with particular emphasis on militant Islam and Israeli foreign policy.

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